What is Subaru? - Japanese Auto Maker

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1. What is Subaru?

Subaru is a Japanese automaker which does manufacture premium sports type cars, SUVs, and wagon type vehicles in major. Subaru is popular among the automobile community for its boxer engine which gives unique features to the performance into the vehicle's features and functionalities.

Subaru's primary market is the North American region and it was the major focus of the company from the start of the company also. Subaru does have a really good market share in the JDM market sector in the automobile industry in North American regions.

2. History

Subaru was founded by Kenji Kita on 15th July 1953. Subaru started as a project under the Fuji Heavy Industries under the Kenji Kita's guidance as to the CEO of the Fuji Heavy Industries. Under the Japanese Prime Minister Eisaku Sato's ordering to merge with automobile companies to improve the competitiveness in the industry, Subaru joined with Nissan and manufactured multiple products.

Subaru introduced multiple vehicles that are jointly made and which are solely owned by Subaru. Toyota owns 16.5% of Subaru as of July 2008 and has developed multiple vehicles under the joint partnership.