What is Indiegogo? - Oldest Crowdfunding Platform

Indiegogo Logo

Indiegogo is the world's oldest crowdfunding platform which enabled the projects to listed and raise capital in the pre-order mechanism.

What is Indiegogo?

Indiegogo is a crowdfunding platform, the platform which brought the crowdfunding concept to the world and enabled the individuals and businesses to raise capital upon pre-sales strategies like pre-ordering products.

Indiegogo is a solution invented by the co-founders of the company after facing a real-life problem where they were not able to raise funds for their film project. Since the idea itself is originated from a real-life problem, the platform is fully designed to meet the true requirements of the users and target market.

History

Indiegogo is founded by Danae Ringelmann, Slava Rubin, and Eric Schell in January 2008. The idea of forming a crowdfunding platform is coming to their mind by struggling to raise funds for their projects where they want to reach out to people.

Indiegogo serves globally for projects which are based on products and solutions where the general public from any country can back a project and list a project in Indiegogo.

Who Uses Indiegogo?

Indiegogo is used by a wide range of market segmentation in the world. The core functionality of the Indiegogo is to raise funds for a project. There are a large number of individuals who exist in the world who do have ideas for amazing solutions or for products but don't have enough cash to launch the product or to manufacture the product.

Indiegogo is used by the world's most popular startups which are focused on developing amazing user-friendly products to the end consumers. Individuals to the established companies are using Indiegogo to pre-launch the product and raise cash and maintain a good cash flow even before the product is actually mass manufactured.