What is a Consumer? - Explained

Image by Mike Lawrence in Flickr under Creative Commons Category

There are profit-oriented and non-profit-oriented businesses in the world where we live. Each and every business needs to have a solid business model to sustain in the business world by competing with other businesses that exist. Almost every business in the world where we live, do need a sales channel and target audience for sales.

There are businesses which oriented on products or services. This means business is focusing on making money by providing a service or a product to the end customer. Businesses do have three types of sales models with them. Business to Business (B2B), which means the businesses are doing business with businesses. Business to Government (B2G), which means the businesses are doing business with governments. And the other way is Business to Consumer (B2C), which means businesses are doing business with consumers.

In the Business to Consumer (B2C) business model, the end sales objective of the business is to sell the products or services to a consumer.

Who is a Consumer?

The consumer is an individual. Most of the time a human is with needs and wants in life. Because of the needs and wants of what they do have in their daily routine, Consumers tend to use a product or service manufactured, produced by another business to make their lives easy.

Diversified 

Consumers are diversified and complicated. Rather than anything on earth, selling a product or service to a consumer needs a strategic mechanism of efforts to build the sales channel and sustain the relationship with the consumer. 



Due to the nature of humans, humans are searching for the best possible option which is available for them in the market to choose out of multiple variations. But a consumer found their lives easy with a brand, they will choose it as the companion for a long time until somebody introduces a better product which is a substitute for the existing product.

Concerns by Consumers

Consumers are concerned about many factors when it comes to choosing a product or service. As humans, consumers are thinking of the price of the product or service in heavily. If there are multiple variations of a similar product or service available in the market for the same price consumer will search for other factors of the product or service.

Quality of the product or service, If the quality of the product or service what the business provides to the consumer is not good or if there is another product or service available in the market for the consumer to choose at a similar price level, they will choose among the other brands which are available.

The supply of the product or service according to the need of the consumer also takes an important role when choosing a product or service by a consumer. If the product or service won't available for a consumer for some time depending on the urgency of the consumer, they will choose another product or service by a different business.